Privacy Policy

The Long Lever Last updated: April 2026

1. Introduction

This Privacy Policy explains how The Long Lever ("we," "us," or "our"), operated by Carla Smith, collects, uses, and protects the personal information you provide when you visit this website or engage with our services.

We are committed to protecting your privacy in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).

2. What Information We Collect

We collect personal information only when you voluntarily provide it to us. This may include:

  • Contact information: name, email address, and phone number

  • Business information: business name, type, location, time zone, revenue range, and years in business

  • Inquiry information: the challenges or questions you describe when reaching out

  • Scheduling information: when you book a call through our third-party scheduling tool (Calendly)

We also collect certain information automatically when you visit our website. See Section 6 for details.

3. How We Use Your Information

We use your personal information to:

  • Respond to your inquiries and determine whether we are a fit to work together

  • Book and manage coaching sessions and strategy calls

  • Send you resources you have requested, including video content, worksheets, and follow-up materials

  • Send you email communications you have opted in to receive

  • Store and manage your information in our client relationship management (CRM) system

  • Improve the content and function of this website

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

4. Email Communications

If you opt in to receive resources, newsletters, or other communications from us, you consent to receiving email from The Long Lever. This may include the resource you requested, follow-up content, and periodic updates about our services and insights.

You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. Unsubscribing will remove you from marketing communications but will not affect communications related to an active coaching engagement.

5. Third-Party Services

This website uses the following third-party tools, each of which is subject to its own privacy policy:

  • Calendly for scheduling calls

  • Email marketing platform for delivering requested resources and ongoing communications

  • CRM software for storing and managing contact and client information

  • Google Analytics for website traffic and behaviour analysis

  • Meta Pixel for tracking website interactions and enabling advertising on Meta platforms (Facebook and Instagram)

  • LinkedIn Insight Tag for tracking website interactions and enabling advertising on LinkedIn

These providers may collect data as part of delivering their services. We choose providers that meet reasonable privacy and security standards but are not responsible for their independent privacy practices.

6. Cookies, Pixels, and Tracking Technologies

This website uses cookies and tracking pixels to understand how visitors use the site and to support our marketing activity. Specifically:

  • Google Analytics uses cookies to collect anonymised data about site usage, including pages visited, time on site, and traffic sources

  • Meta Pixel tracks actions taken on this website and may be used to build custom audiences and measure the performance of Meta advertising campaigns

  • LinkedIn Insight Tag tracks visits and actions on this website and may be used to build audiences and measure LinkedIn campaign performance

By using this website, you consent to the use of these technologies. You may adjust your browser settings to decline cookies, though some features of the site may not function as intended if you do so. You may also opt out of interest-based advertising through the Digital Advertising Alliance of Canada at youradchoices.ca.

7. How We Protect Your Information

We take reasonable steps to protect your personal information from unauthorised access, use, or disclosure. This includes limiting access to your information to those who need it to operate our business and using reputable, secure tools for communication and data storage.

No method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security.

8. Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. If you ask us to delete your information, we will do so unless we are required to retain it for legal or legitimate business reasons.

9. Your Rights

Under applicable Canadian privacy law, you have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Withdraw consent to our use of your information (subject to legal or contractual obligations)

  • Request deletion of your information

To exercise any of these rights, contact us at the address below.

10. Contact

For any questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please contact:

Carla Smith The Long Lever Vancouver, British Columbia, Canada  carla -at- thelonglever.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of this website after changes are posted constitutes your acceptance of the revised policy.